In a world where everyone is the proud owner of a plastic Guchy or Prado bag, the simulacra machine is in full swing, pumping out copies of perfumes, food and gadgets. And why wouldn't they? For the price of one song in the Australian iTunes shop ($2.19), an Indonesian who earns that much per day can buy a pack of cigarettes and two copy CDs. Hollywood just doesn't get the economic divide. Indonesians still buy into its manufactured desire, but consumption is simply scaled down to proportion- we're calling it the deflation of luxury goods.
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